Website Services
Is your website providing value?
Your website should be the definitive source of information for users. It is the one place you have complete control over the content and how it is presented. By directing someone to your website, you can more easily control what information you need them to see. This provides you the opportunity to guide them toward your end goal of purchasing your product or utilizing your services.
Your website should provide information
You are the foremost expert when it comes to your business, and your website is the perfect place on the internet to prove you know your stuff. The difficulty comes in sharing enough information to be regarded as an expert, without presenting so much that users feel overwhelmed.
What we do
Sorting through and organizing your valuable knowledge is a vital part of the website development process. This involves structuring your information so that users can quickly take in your primary talking points, then dig deeper based on their specific needs. This is accompanied by design components that help drive users toward the desired action.
Your website should build trust
People feel comfortable conducting business with those they trust, and that trust can be generated through your website. A website that is on-brand and easy to use will have a positive impact on users, further increasing the chances they will “take the next step.”
What we do
Your website should be in line your company’s branding, which can’t always be achieved with cookie-cutter templates and do-it-yourself website builders. It is the combination of good design presenting valuable information that helps build trust with your users. We design and develop every website from the ground up to your unique requirements, ensuring your information is presented in the most impactful way.
Your website should encourage action
What action do users need to take for your website to have value? Thousands of people could visit your website in a single day, but if no one “follows through”, there’s not much point. You need users to act, whether that’s submitting a contact form, completing a purchase, or something else entirely.
What we do
Providing information and building trust are the foundation to encouraging users to take action, and that action will be specific to the needs of your business. We are capable of developing front-end systems to collect the necessary data and back-end solutions to process that data, providing value to you and your users.
Check out some recent projects:
The nitty gritty
Your one-stop web shop.
Digital Fern provides complete solutions, from initial concept to support after launch.
The Plan
This is the most important phase of the entire process. A clear understanding of the direction and goals creates a solid foundation that sets the project up for success.
What do you need your customers to know when they first visit your website? The answer to this question is the driving force behind everything moving forward. Determining what primary and secondary action(s) your customers need to initially take when they come to your website, then making it simple and clear for your customers to take that action, sets your website up for success. Before any project begins, we’ll have an in-depth discussion about the desired needs and expected goals for your new website.
The Design
Your website should be intuitive for customers to find the information they need. It should also reflect your existing branding, serving to solidify your business as a trusted and valuable resource.
During the design phase, we’ll figure out what customers will see when they visit your website, and figure out how we’re going to guide them to the information they need. Keeping in line with any existing branding you have is extremely important, as we want your customers to have a seamless transition between any other materials you have or plan to create. A consistency in branding along with clear user action is important for establishing a high level of professionalism in your industry.
Code Development
Your website needs to work for you, not against you. Our goals during development are to create a website that not only adheres to coding standards, but is easy for you to use and update.
We utilize WordPress for every website we build. While there are thousands of different ways to build on WordPress, our goal is to make the end result as simple as possible for you to manage on your own (if you so choose). Instead of using complicated, confusing visual builders and an army of third-party plugins, we make every attempt to use the tools that already exist within WordPress along with custom development to make those tools work to your needs. This simplifies many processes and makes maintaining these systems much easier (not to mention, more secure). We want you to feel comfortable with your website, not afraid of it.
WordPress Hosting
The performance of your website hinges on the quality of your hosting company. We recommend and utilize Pressable for all of our WordPress hosting needs.
Where your website is hosted matters more than you can imagine. It’s going to dictate aspects such as speed, security and support. “You get what you pay for” applies here. We manage an Agency Account with Pressable, which allows us to offer some of the best WordPress hosting available at a price below industry average.
Ongoing Support
After your website is complete, it needs to be maintained. We ensure your website stays up-to-date, and support you with any future questions or needs you may have.
Like most aspects of your business, your website will require a certain level of maintenance and upkeep to ensure it’s security and performance. Ideally, you’ll be needing to make changes to your website as the business grows. We know you’re busy running your business, so we’re happy to manage the ongoing maintenance your site needs. Updating WordPress and plugins is the single-most important action in making sure your website is fast and safe. What happens if your website appears to be having a problem? Call us, and we’ll fix it. And if you’re on our WordPress Maintenance service, we’ll monitor and fix your site for free.
